012020 — 052020

Toyota Olympics 

For 2020 Tokyo Olympics Games, Toyota signed on as a worldwide Olympic sponsor and provided electric vehicles for transportation under the worldwide marketing campaign called “Start Your Impossible” to promote the idea of delivering new mobility for all.

This project was a collaboration between Goodpatch’s Tokyo and Berlin studios. As a design lead, I was in charge of designing a cross-screen experience to promote new ways of mobility inside the Olympic Village (TV-screen, mobile app and in-vehicle display).

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